As sad as it is to admit, in most cases, vacation time is limited. The reality is that the huge list of things we want to see and do is way too often crushed by the necessity of prioritizing what we actually have time for. And when it comes to such a remarkable destination as Italy, where the list of A-list places that will take your breath away is not that much smaller than The Great Gatsby, it’s no surprise that a lot of humbler destinations fall through the cracks.
Not because they are in any way lacking, but simply because most people (us included) won’t skip Florence, the birthplace of the Renaissance, in favor of visiting Ivrea, a small town full of character that most people have never heard of. But if you’ve already been to the Italian cultural capitals 20 times, have seen them through and through, and are now looking for something slightly different, here are a few interesting options for you to consider.
Top Underrated Places in Italy
Naples
While it might seem like a mistake to start the list with such a big name as Naples, hear us out. After all, the city gets its fair share of international tourists, but it’s not even close to the number of people coming to Rome or Florence. Truth be told, Naples has quite a reputation for being chaotic, too gritty, and too busy for an enjoyable stay. And while this reputation is largely outdated, it’s true that the city of Naples is hectic, loud, and very alive. The traffic situation there is even worse than in the heart of Rome (yep, it’s possible), the house facades even in the city center are much less polished than you would expect, and some streets are narrow enough to make claustrophobes uncomfortable. But we still think that Naples is one of the must-visit places in Italy.
The thing is that the city doesn’t have the glorified museum vibes and refined beauty you can expect from the tourist-favorite Italy destinations, making a lot of people uneasy when visiting, but Naples feels authentic and true to itself. It’s a place that never puts tourists’ comfort above the convenience of the locals. Well, see for yourself. Neapolitans still live in the treasured buildings nestled in the historical city center. The local churches boasting breathtaking art are not just must-see attractions but functioning houses of God. And away from the busiest streets, you will find tiny family trattorias and pizzerias that cook for locals first. And while we can’t guarantee that you will fall in love with Naples, don’t skip this destination without giving it a chance. Despite its questionable reputation, the city has a tendency to surprise in the best possible way.
Turin
Often overlooked in favor of Milan, which is less than an hour away by high-speed train, the city of Turin is a hidden gem of Northern Italy. This remarkable destination is much less about sights to cross off your must-see list and more about enjoying the subtler things that make Italy so irresistible as a travel destination. Turin boasts stunning architecture, and beautiful baroque palaces, ancient Roman ruins, and churches with amazing interiors are scattered all around the city. And you can explore all these gems without the suffocating crowds of people impatiently waiting to take a selfie rather than appreciating what’s in front of them.
When you visit, you will find that the food is unsurprisingly amazing, the local wines are exquisite, and living la dolce vita, a life of simple pleasures and beauty, feels incredibly easy in Turin. And if you see a beautiful cobbled piazza when exploring the city, you can go to one of the cafes nearby, order a bicerin (Turin’s famous layered drink of coffee, chocolate and cream), and let yourself savor everything—the views, the bicerin, this moment in time—instead of having to walk a few blocks in a random direction, so you can find some off-street cafes to avoid the overpriced tourist trap venues with bad coffee. And while the places you find this way can turn out to be absolute gems, sometimes it can be very nice to enjoy the things you want here and now.
Genoa
Charming colorful houses, stunning coastline, clothes hanging on ropes pulled under the windows to dry—this is what Genoa is about. Even though the destination is by no means a small city, it hasn’t lost the charm of one over the years. Even with its UNESCO-listed Renaissance palaces (the Palazzi dei Rolli) and one of the largest aquariums in Europe, Genoa gets surprisingly little attention, and most people treat it as a transit stop for an overnight stay on their way to Cinque Terre at best.
But if you have a chance to stay there for a few days, you will surely fall in love with this remarkable place. Imagine exploring the hiking trails in the Ligurian hills, taking old funiculars up to the forts on the hills above the city, watching sunsets as you enjoy the best seafood of your life that you got from a small takeaway place by the docks, or losing track of time on one of Genoa’s beaches, mostly small and pebbly. Sounds great, right? People looking for a vibrant nightlife destination will likely find the city a bit quiet, but if you love the atmospheric places that breathe history and you find the idea of losing track of time exploring the narrow streets of the beautiful city more appealing than terrifying, Genoa might be exactly the place for you.
Vietri sul Mare
The stunning Amalfi Coast is one of the most popular Italian regions, and rightly so. It’s a place where the jaw-dropping beauty of the landscapes will take your breath away, and the air smells like the sea, happiness, and the best homemade lemon ice cream in the world. Towns such as Positano, Ravello, and Amalfi welcome thousands of tourists from all over the world. But while they are all extremely popular choices, if you are looking for a getaway on the Amalfi Coast and aren’t afraid to go off the beaten path, consider spending a few days in less-known Vietri sul Mare, the first town on the coast, loved by Italians.
The place has everything the Amalfi Coast is famous for, from the amazing beaches and remarkable natural beauty to very Instagrammable colorful houses and wonderful ceramic shops. What it doesn’t have is the overwhelming number of visitors, as Vietri is one of the Amalfi Coast’s best-kept secrets, and you are unlikely to feel packed like sardines even during the peak of the tourist season.
Ivrea
For most of the year, the little town of Ivrea is quiet. Nestled just a 40-minute drive from Turin, Ivrea is mostly ignored by globetrotters. Pretty much anywhere else in the world, its beautiful cathedral and majestic 14th-century castle would be a magnet for tourists, but as every second village in Italy can boast something like that, the town remains in the shadow of more famous Italian destinations.
But then Carnival comes, usually in February or early March, and Ivrea becomes a hot spot in Piedmont, as it houses one of the maddest (we mean it affectionately) festivals in the country: the Battle of the Oranges, the ultimate food fight most children can only dream of. You can treat your inner kid by joining a tribe and taking part in the battle, which lasts for the last three days of Carnival, or at least come to enjoy the spectacular show. Apart from the food fight with oranges itself, you can expect lively parades, beautiful floats, and plenty of street entertainment. And don’t worry; no food is wasted. The oranges used for the grand battles are carefully collected and sent for further processing to be eventually transformed into compost or energy.
Of course, the list is only a small fraction of the underrated Italian gems. We could talk for hours about Brisighella, Val di Non, Cremona, and dozens of other incredible places that so often fly under the radar. But these five places we’ve highlighted above are a solid start. Italy has a lot to offer for those who dare to venture beyond the beaten path, and we will be happy to show you the best of it.
